When starting a law firm, one of the things that you have to work on is a logo. The logo will play a significant role in creating a brand identity that will help to market your firm. Getting the perfect logo is therefore very important. There are various factors that you have to consider during law firm logo design, some of which are highlighted below.
It is quite essential that you choose the right color for your logo as it helps to communicate your brand message to the target audience. The colors should be neutral toned to give the logo a professional look. You should also choose colors that can be easily differentiated from those of your competitors so that your logo stands out.
If you opt to have some writing on your logo, the font that you use will matter a lot. The writing can be the firm’s mission, motto, or anything that makes your logo unique. The font that you choose should be a bit interesting but still easy to read. You can go for the standard fonts which are traditional and quite dependable, or modern fonts which combines the classical fonts with some innovations.
As mentioned earlier, your logo should stand out among those of your competitors and still be able to make a lasting impression on your target clients. You can research to find out details on your competitor’s logos. Whatever you like about their logos, find a way of incorporating it into yours but in a unique way. Also, try focusing on what your firm does best in the logo.
Modern or Traditional
You also have to decide whether your law firm logo will have a modern or traditional design. The contemporary design will make your firm to appear quite adoptive and sleek. On the contrary, traditional designs make your law firm to appear as it engages more in conventional practices. Generally, it is more useful to opt for traditional style, but you can add a few modern touches to the logo.
It is essential that your law firm logo has simplicity in a way that potential clients will be able to size up your business efficiently. It also makes it a lot easier for people to remember it and be able to identify it anywhere. A complicated logo might give a negative impression on the target audience. Simple logo design will also appear clean and clear even when it is shrunk down to fit on business cards.